Make your Money Work for You

With our trusted reviews and advice.

At WealthRocket we have a team of dedicated financial analysts and experts that review financial news, fintech products, online banking features, mortgage approvals, and more – so you don’t have to. We highlight the tools that would be most helpful to you, to help you reach financial freedom. We are always looking for new and upcoming products and apps that can be used to help with budgeting, saving, splitting costs, and more. Our team is built up of Canadian experts that focus on Canadian products specifically. Regardless of your current financial situation, there is always a way to improve it, and gain a better understanding of your finances. We take an optimistic approach to show you how you have control over your finances and the methods that you can use to grow your profits.

We focus on eight personal finance categories for our readers:

Our mission: To educate Canadians on personal finance. Plain and simple.

Each piece of content published is reviewed by our editorial team to ensure the information delivered is accurate and unbiased. Using this method, we have created more than 300 articles on thoroughly researched services, products, and personal finance topics. We continually edit and update our content to ensure we are giving you information that is up to date and relevant based on the current state of the economy. We review and compare multiple products to simplify financial decision making. From 2021 to 2022, we grew from thousands of site visitors to tens of thousands. In an environment where Canadians have the opportunity to build wealth and create financial freedom, we hope to become Canada’s number one resource for personal finance.

Our website was created with the vision of providing Canadians with the most up-to-date, easy-to-read financial information. Before launching in 2020, we spent a year researching the best products and recruiting financial experts to create the best content for Canadians. We earn money through various affiliate marketing programs, meaning we receive a small commission when a product is purchased through one of our links to a partner. Everything on our site is provided at no cost to you. Our research is done independently from affiliate partners and who we partner with will not influence the validity and accuracy of our articles.

Product and Service Ratings

All individual reviews will include a star rating from 1 to 5 stars for the product or service.

1 – 1.9 star: Product or service is not recommended
2 – 2.9 stars: Product or service is below average. Many similar options provide significantly better benefits.
3 – 3.9 stars: Product or service is average compared to similar options.
4 – 4.9 stars: Product or service is above average. This option hold benefits that make it a favorable option for many users.
5 stars: Product or service is excellent. It has significantly better benefits compared to competitors and is the best option for the majority of users

Meet the Team

WealthRocket Staff

The WealthRocket editorial team is made up of experienced writers, editors, and financial experts who specialize in credit cards, investing, banking, budgeting, taxes, mortgages, insurance, and cryptocurrency.

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Lisa Coxon

Managing Editor

Lisa is the managing editor at WealthRocket. She has been a writer and editor for nine years and has specialized in personal finance — including mortgages, insurance, and credit cards — since 2018.

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Maya Reynolds

Content Strategist

Maya is the content strategist at WealthRocket, where she focusses on article ideation, editing, and writing.

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Jordann Kaye

Jordann Kaye is a freelance financial writer based in Halifax with more than 10 years’ experience writing about personal finance topics, such as investing, insurance, credit cards, and real estate.

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Gabriel Sigler

Born and raised in Montreal, Quebec, Gabriel Sigler is a graduate of Concordia University’s Journalism department, and the founder and editor in chief of Bad Feeling Magazine. In addition to his work at WealthRocket, he has written extensively for Bad Feeling, along with the Toronto Star, and Cult M…

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Renée Sylvestre-Williams

Renée Sylvestre-Williams is a financial journalist based in Toronto, Ont. In her 15+ years of freelancing, she has written extensively about personal finance, including insurance, mortgages, investing, business, philanthropy for high-net-worth clients, and ghost-writing for advisors.

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Aaron Broverman

Aaron Broverman is the lead editor at Forbes Advisor Canada. He’s been covering personal finance for more than a decade, specializing in credit cards, entrepreneurship, money management, and financial programs for Canadians with disabilities.

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Craig Sebastiano

Craig Sebastiano is a personal finance writer based in Toronto. He has worked as a writer and editor at Ratehub.ca, Benefits Canada, and BNN Bloomberg.

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Jordan Lavin

Jordan is a personal finance expert and marketing professional with more than 10 years’ experience creating content for leading media, financial, and technology companies.

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Heidi Unrau

Heidi is the senior finance journalist at Hardbacon, where she teaches more than 250,000 monthly readers smart money moves and covers a wide range of topics, including budgeting, insurance, credit cards, and investing.

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Hannah Logan

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Rachel Cribby

Rachel Cribby is a professional writer, editor, and transcriptionist from Canada.

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Cara Lam

Cara Lam is a content designer based in New York City. She has spent more than five years in content strategy, writing for fin-tech, travel, crypto, and social media companies.

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Thomas Guenther

Thomas Guenther is a father and husband living in southern Manitoba. He loves to read, bike, and play Dungeons and Dragons. Thomas earned his Masters in Journalism in 2016 from UBC, and has worked several jobs in the writing and marketing field since.

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