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Jordan Lavin is a personal finance writer, content creator, and avid curler from Toronto, Ontario. After creating a detailed spreadsheet to settle an argument with his real estate agent, Jordan joined the personal finance startup known as Ratehub.ca. He leveraged his skills to help launch its GIC, savings account, chequing account, and insurance comparison products. Jordan’s writing often reflects his belief that personal finance is just that—personal —and that it’s better to make consistently smart decisions than try to live up to the prudish ideals espoused by so many experts.